Inshorts Advertising Cost

Inshorts Advertising Cost

2.4M

Monthly Unique Users

App

Medium

About Inshorts Advertising Cost

The Quick Ticket to the World's Headlines, Inshorts, the news app that's changing the way users consume information. It has a personalized approach and delivers content in both English and Hindi, making it accessible and relevant to a diverse audience. Inshorts isn't just delivering news but is delivering an experience. Advertising here helps build brand credibility.

Key Insights

Pricing Model

CPM, Fixed

Bid Type

Managed

App Store Rating

4.2

Language

English

Categories

News

Top Choice

Popular

Banner

In the Inshorts app, two types of banner ads are available: Sticky Banners and Interstitial Banners. Sticky Banners are small, rectangular ads typically displayed at the bottom of the screen, while Interstitial Banners are full-screen ads that provide an immersive experience. The minimum billing for campaigns starts at ₹50,000; however, based on recent insights, a spend of at least ₹1,00,000 is recommended for better traction. Sticky Banners are priced at ₹220/CPM, while Interstitial Banners are ₹319/CPM for impressions between 156,740 and 330,578, dropping to ₹302/CPM for impressions above 330,579. Higher impression volumes lower the CPM, optimizing campaign costs as you scale.
Base Rate

₹ 0.333 Per Impression

Popular

Video

In Inshorts, video ads are available in three engaging interstitials formats to capture user attention. The 2-in-1 Interstitial shows a vertical video on the top half (auto-play on Android, click-to-play on iOS) and a branded creative on the bottom half with a call-to-action that directs users to the brand's website. The Full-Screen Vertical Video provides an immersive ad experience, with the video auto-playing on Android and click-to-play on iOS. Lastly, the Theatrical Video Interstitial is a full-screen, non-clickable video played in landscape mode, offering a premium and uninterrupted viewing experience. These formats are designed to deliver high visibility and user engagement.
Base Rate

₹ 0.484 Per Impression

Premium

Article

In Inshorts, article ads can be published in several effective formats to engage users. The Normal Story appears randomly based on a user’s reading patterns and is visible once per user. The Poll Story allows brands to gather user opinions through a poll located at the footer section of the article, offering two tappable options with real-time results displayed instantly. The Notification Story integrates branded content as the first story of a user’s session, with a notification sent to iOS users for added visibility. Lastly, the Premium Story also integrates branded content as the first story, ensuring maximum prominence within the news feed. These formats provide flexibility for brands to connect with their audience effectively.
Base Rate

₹ 6,05,000 Per Article

Premium

RoadBlock

Roadblock Ads on Inshorts are high-impact placements that block all ads on the platform for 24 hours, delivering maximum visibility. This includes five ad formats: Interstitial Banners (full-screen banners shown after the first 5 cards and then every 7–8 cards), 2-in-1 Video Interstitials (split-screen with a video on top and a brand creative with a call-to-action below), Native Banners (at the bottom of cards with a call-to-action), Vertical Video Interstitials (full-screen portrait videos), and Theatrical Video Interstitials (landscape videos with static backgrounds). These formats ensure comprehensive reach and engagement in a single day.
Base Rate

₹ 12,10,000 Per Day

Premium
Inshorts - Motion Story Advertising
Inshorts - 360-Degree Advertising

Innovation

Inshorts offers a range of innovative ad formats to engage users creatively. Digital Magazine presents 8–10 carousel cards with videos, GIFs, and CTAs, shareable on social media. Video Magazine uses gesture-controlled frames with 5–7 second contextual videos for seamless storytelling. Motion Magazine combines animations with informative content in a native, interactive format. The Gallery showcases 4–6 clickable tiles with intriguing facts, expanding on tap for high engagement. Fact Cards highlight 4–6 shareable facts with unique placement and frequency, seen in new user sessions. Switch uses interactive buttons or knobs to reveal animated content dynamically with every tap. Additional customizable options include Decks, Cover Pages, Quizzes, and more, tailored to campaign needs.
Base Rate

₹ 18,15,000 Per Campaign

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Media Demographics & Analytics

Advertisers

1

Bangor University

2

GIVA

3

TVS Motor Company

4

Nexus Mall

5

Brick and Bolt

User Reach & Demographics

Users %

Gender Distribution

Male

Female

82

18

Users

Age Distribution

in %


12-15

1

16-19

24

20-29

46

30-39

20

40-49

8

50+

1

Users

City Wise Distribution

in %


Delhi

16

Bangalore

13

Mumbai

13

Hyderabad

6

Chennai

5

Kolkata

5

Ahmedabad

5

Kochi

1

Users

Income Level Distribution

In %


High

17

Mid

33

Low

50

Users

Time Spent

in Mins


Per Day

14

Users

Other Area Covered

Cities in %


Pune

9

Lucknow

5

Chandigarh

3

Jaipur

3

Patna

3

Indore

2

Agra

2

Nagpur

2

Bhubaneswar

2

Kanpur

1

Bhopal

1

Guwahati

1


Inshorts Advertising Cost

Advertising Option

TMA Offer

Banner

₹ 0.319 Per Impression

Video

₹ 0.44 Per Impression

Article

₹ 5,50,000 Per Article

RoadBlock

₹ 11,00,000 Per Day

Innovation

₹ 16,50,000 Per Campaign

Inshorts Advertising

The Quick Ticket to the World's Headlines, Inshorts, the news app that's changing the way users consume information. It has a personalized approach and delivers content in both English and Hindi, making it accessible and relevant to a diverse audience. Inshorts isn't just delivering news but is delivering an experience. Advertising here helps build brand credibility.

How to Get Started with Advertising on Inshorts?

Getting started with Inshorts advertising is simple! You can either directly approach the Inshorts advertising team or work with an experienced agency like The Media Ant. They will guide you through the process, help you choose the best ad formats, and design campaigns tailored to your business goals.

What Types of Ad Formats Does Inshorts Offer for Advertisers?

Inshorts provides a variety of ad formats to meet diverse marketing objectives:

  • Native Ads: Seamlessly integrated into news content, these ads feel organic and non-intrusive.

  • Video Ads: Short, engaging videos placed strategically between news stories for maximum impact.

  • Display Banners: High-visibility banner ads that appear on key sections of the app.

  • Branded Content: Sponsored stories or articles curated to promote your brand while aligning with the app's tone.

Each format is designed to effectively engage the app’s educated and tech-savvy audience.

How to Advertise on Inshorts?

To advertise on Inshorts, follow these steps:

  • Contact the Advertising Team: Approach Inshorts directly or partner with an agency like The Media Ant for a hassle-free experience.

  • Define Your Goals: Share your campaign objectives—whether it’s driving traffic, boosting sales, or building brand awareness.

  • Choose Your Ad Format: Select a format that aligns with your goals and budget.

  • Submit Creatives: Provide high-quality ad creatives designed as per Inshorts’ guidelines.

  • Launch and Track: Once your campaign is approved, it will go live, and you’ll receive performance metrics to measure its success.

What is the Cost of Advertising on Inshorts?

The cost of advertising on Inshorts typically ranges from ₹1,00,000 to ₹10,00,000 or more, depending on the ad format, campaign duration, and targeting preferences. For example, branded content and native ads might cost more due to their premium positioning and customization.

What Are the Benefits of Advertising in the Inshorts App?

  • Educated Audience: Inshorts caters to a highly educated and tech-savvy audience, ideal for premium and knowledge-driven brands.

  • Non-Intrusive Formats: Ads like native and branded content blend seamlessly with news, ensuring better engagement.

  • High Engagement Rates: Inshorts’ short news format ensures a high level of user engagement, making ads more impactful.

  • Data-Driven Insights: Advertisers receive performance metrics like impressions, clicks, and conversions for real-time campaign optimization.

  • Custom Targeting: Run targeted campaigns based on user demographics, location, and interests for maximum ROI.

Inshorts Advertising Agency

If you’re looking for a trusted Inshorts Advertising Agency, The Media Ant is the perfect partner. They offer end-to-end advertising solutions on Inshorts, from campaign planning to execution and tracking. With their expertise, you can leverage ad formats like native ads, branded content, and display banners to effectively reach your audience. Their team also provides creative support to ensure your ads are impactful and aligned with your brand. Whether you’re an SME or a large enterprise, The Media Ant helps you optimize your campaigns for better ROI and audience engagement.

Frequently Asked Questions

1. What is Inshorts advertising?

Inshorts advertising lets businesses promote their products or services on the app through formats like native ads, video ads, display banners, and branded content. It’s ideal for targeting an urban, educated audience.

2.Who is the target audience of Inshorts?

The target audience of Inshorts includes:

  • Urban Millennials and Gen Z: People aged between 18–35 who prefer concise and to-the-point news.

  • Tech-Savvy Individuals: Users who actively use smartphones and apps for daily activities and information.

  • Educated Professionals: A highly literate audience that values quick and reliable news updates.

  • Busy Individuals: Professionals and students with limited time who rely on short, summarized content.

  • English-Speaking Audience: Users who primarily consume English content.

This audience is perfect for brands targeting urban, educated, and tech-oriented individuals with disposable income.

3. What is the minimum cost to advertise on Inshorts?

Advertising on Inshorts typically starts at ₹1,00,000, with higher budgets for premium ad placements like branded content or custom campaigns.

4. How can The Media Ant help with Inshorts advertising?

The Media Ant offers complete support for Inshorts advertising, including ad planning, creative development, placement, and performance tracking. Their expertise ensures your campaign delivers results and maximizes ROI.

5. How do I measure the performance of my Inshorts ad campaign?

Inshorts provides real-time performance data, including impressions, clicks, and conversions. Agencies like The Media Ant also provide detailed campaign insights and optimization suggestions.

6. Is Inshorts advertising suitable for small businesses?

Yes, Inshorts offers ad formats and budgets that are flexible enough to accommodate SMEs, especially those targeting an urban and informed audience.