Swiggy offers two innovative ad options: Immersive Ads and Half Card Ads. Immersive Ads offer brands a rich, full-screen engagement format that captures user attention with interactive or visually expansive content, creating a more memorable brand experience than standard banners. Half Card Ads work like a pop-up banner, appearing as a compact overlay within the user journey; this format is designed to grab attention without disrupting the overall flow of the app, prompting users to engage or click through to the brand's desired landing page.