Swiggy Ads help reach more people and target consumers using online channels at every sales funnel stage. Swiggy Ads are an innovative way to showcase products/services for brand awareness and boost visibility by engaging customers to drive repeat sales. With 45000000 monthly active users, Swiggy Ads target a large-scale audience using precision retargeting.

Male

Female

Gender Distribution

Users in %

12-15

16-19

20-29

30-39

40-49

Age Distribution

Users

Bangalore

Hyderabad

Mumbai

Chennai

Delhi

Pune

City Wise Distribution

High

Income Level Distribution

Advertisers

Case Studies

Creative Spec

Map Integration Ads on Swiggy display branded content directly on the in-app map while users track their food deliveries. The brand’s logo, banner, or interactive icon appears on the live-tracking screen, ensuring high visibility. These ads can be clickable, directing users to a landing page with offer details.

Map Integration

Impression

Buy Type

Execution Mode

Ad Placement

Level 1 Targeting

Swiggy

Swiggy advertising helps brands reach consumers while they browse restaurants, food and grocery products on the platform. Brands can use different Swiggy ad formats to build awareness, promote products, drive traffic and reach high-intent audiences. The cost of advertising on Swiggy depends on the selected ad format, campaign duration, audience targeting, location and campaign requirements. Explore Swiggy advertising formats, costs and campaign options below.At The Media Ant, we understand that advertising on Swiggy is more than just placing banners—it’s about timing, context, and relevance. Whether you're a food brand, beverage giant, FMCG player, or a fintech startup looking to embed yourself in daily routines—Swiggy offers a unique digital shelf to place your brand in the hands of a hungry audience.<h2 dir="ltr">Benefits of Swiggy Advertising </h2>Swiggy is where consumer intent meets convenience—and that’s where your brand should be too. Here’s why forward-thinking marketers are turning to Swiggy advertising:<h3 dir="ltr">1. High-Intent, Hyper-Local Audience</h3>Swiggy users aren’t just browsing—they're ordering. Every visit is tied to consumption intent—food, grocery, or lifestyle. With Swiggy Ads, you’re reaching users during peak decision-making moments, increasing the chances of conversions or top-of-mind recall.<h3 dir="ltr">2. Precision Geo & Time-Based Targeting</h3>Whether you want to target late-night snackers in Koramangala or office-goers in Gurgaon during lunch, Swiggy allows hyper-local and time-slot targeting to ensure your ad reaches the right user at the right moment.<h3 dir="ltr">3. Brand Placement in Purchase Journey</h3>Swiggy Ads integrate directly within the app journey—during restaurant browsing, search, and even checkout—making your brand a part of the user’s food or grocery decision flow.<h3 dir="ltr">4. Exclusive Visibility During Key Occasions</h3>From IPL snack-time to Diwali gifting season, Swiggy sees massive user spikes. Brands can ride these moments through sponsored banners, cashback offers, and category partnerships for maximum visibility and engagement.<h3 dir="ltr">5. Performance + Brand Outcomes</h3>Unlike traditional platforms, Swiggy offers a dual benefit: direct call-to-actions (like app installs, coupon claims, etc.) along with brand uplift via repeated exposure in high-frequency use cases.<h2 dir="ltr">What Types of Ads Can I Run on Swiggy?</h2>Swiggy’s ad ecosystem blends native placements with performance marketing, offering multiple ad formats:<h3 dir="ltr">1. In-App Banners</h3>Placed across search results, restaurant listings, and checkout pages. Great for FMCG, beverages, personal care, and even D2C brands looking for visibility.<h3 dir="ltr">2. Sponsored Listings</h3>Perfect for food brands or cloud kitchens—your outlet appears higher in listings, boosting order volume.<h3 dir="ltr">3. Targeted Push Notifications</h3>Sent directly to user devices, timed around lunch, dinner, or custom time windows. Used for reactivation, coupon-based conversion, and festive campaigns.<h3 dir="ltr">4. Instamart Placements</h3>Swiggy Instamart opens up advertising for CPG, personal care, and home care brands, with banner slots, product listings, and discount tie-ins.<h3 dir="ltr">5. Branded Offers & Cashback Promotions</h3>Brands can tie up to offer cashback or discounts on orders—driving trial, awareness, and repeat usage.<h2 dir="ltr">How Swiggy Ads Work?</h2>Swiggy’s ad engine operates on a performance-meets-branding model, driven by intent, locality, and app activity.<ul><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Targeting Capabilities: Location, time, order frequency, cuisine preferences, and past behavior.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">High Engagement Slots: Ads placed during moments of action (search, order, payment).</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">CPM or CPC Models: Depending on ad type—brands can optimize for impressions or clicks.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Measurable Outcomes: From CTRs and app installs to ROI on cashback tie-ups.</li></ul><h2 dir="ltr">How Much Does Swiggy Advertising Cost?</h2>The cost of Swiggy advertising depends on the ad format, campaign duration, audience targeting, geography, inventory and campaign requirements. Different Swiggy advertising formats may follow different pricing models, so there is no single fixed price for every campaign. The overall campaign investment can vary based on the scale of the campaign and the advertising format selected. Premium placements, highly targeted campaigns and high-demand periods may require a higher media investment. For an accurate Swiggy advertising cost, brands should consider the required ad format, target audience, geography, campaign duration and expected reach before finalizing the media plan.<h2 class="PDq2pG_selectionAnchorContainer">Swiggy Advertising Rates</h2> Swiggy advertising rates vary based on the advertising format, campaign scale, audience targeting, location and campaign duration. Brands can select different advertising options depending on whether the objective is brand awareness, product promotion, traffic or conversions. When comparing Swiggy ad rates, consider the expected reach, placement visibility, audience quality and campaign objective along with the media cost. For current Swiggy advertising rates and available media options, brands can contact The Media Ant for a campaign-specific plan.<h2 dir="ltr">What Factors Affect Swiggy Ad Costs?</h2>Swiggy ad costs are influenced by several key factors:<ul><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Ad Format: Interactive formats like Instamart placements or push notifications typically cost more than static in-app banners due to higher engagement potential.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Targeting Precision: The more granular your targeting (e.g., specific pin codes, cuisine preferences, order behavior), the higher the cost—since you're accessing a more curated audience.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Location & City Tier: Ads targeting metro cities like Mumbai or Bangalore usually cost more than those in Tier 2 or 3 cities due to higher demand and competition.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Time & Occasion: Running ads during peak meal times, weekends, or festive seasons (like IPL, Diwali) can increase rates due to higher traffic and brand competition.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Campaign Duration & Volume: Longer campaigns or higher impression volumes may unlock discounted rates, while short bursts may have higher CPMs.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Creative Quality & CTR: Platforms often reward high-performing creatives (better click-through rates) with more efficient pricing.</li></ul>Understanding these factors helps brands optimize spend while maximizing impact on Swiggy’s high-intent platform.<h2 dir="ltr">How to Book Ads on Swiggy?</h2>Running a campaign on Swiggy with The Media Ant is a breeze. Here’s how we simplify it:Step 1: Consultation & StrategyUnderstand your business goals—brand awareness, product trial, app installs, or sales—and match them to Swiggy’s ad inventory.Step 2: Targeting & PlanningWe create a geo-behavioral targeting plan, suggest ideal slots (e.g., lunch-time banner in Pune), and recommend formats best suited for your campaign objective.Step 3: Creative DevelopmentOur team helps you design eye-catching Swiggy-native creatives—banners, GIFs, copy, or coupon tie-ins—aligned to the food-and-grocery context.Step 4: Campaign LaunchWe coordinate with Swiggy’s media team for slot booking, ensure real-time monitoring, and implement optimizations based on click and conversion data.Step 5: Reporting & OptimizationReceive timely performance reports—CTRs, impressions, installs, and delivery rates—and get insights to improve ROAS or scale future campaigns.<h1 class="PDq2pG_selectionAnchorContainer">Swiggy Instamart Advertising</h1> Swiggy Instamart advertising allows brands to promote products within Swiggy's quick-commerce environment. It can be particularly relevant for FMCG, personal care, grocery, home care and other consumer product brands. Depending on the campaign requirement, brands can explore product visibility, banner placements and other available Instamart advertising opportunities. The right Instamart ad format depends on the product category, target audience, geography, campaign objective and available media inventory.<h2 dir="ltr">Why Partner with The Media Ant for Swiggy Advertising?</h2><ul><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Access to Swiggy's Premium Inventory</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Hyperlocal Targeting Expertise</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Data-Led Planning & Optimization</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Experience with Top Food, Beverage, FMCG & App-First Brands</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Hassle-Free Execution with Measurable Results</li></ul>Let's talk about how we can make your brand a powerhouse on Swiggy. <a href="https://www.themediaant.com/contact-us">Get in touch with The Media Ant </a>today.z

<h3>FAQs for Advertising for Swiggy</h3><h4>How Can I Book Slots For Swiggy Advertisement?</h4>Brands can book ad slots for Swiggy Advertisement by visiting the official website of The Media Ant. Companies can pick and choose their media ad options by logging into the website, selecting their ad option, and customizing it in the bag. Having a solid fanbase, advertising on Swiggy will provide brands and companies with a mass target audience. With a wide viewership, Swiggy is suitable for most companies and brands looking to launch new products, revamp their brand image and increase their brand awareness. <h4>Why Should I Advertise Swiggy Ads?</h4>With a stronghold, Advertising for Swiggy is suitable for companies and brands looking to target a mass audience. Swiggy has big brand advertisers and sponsors from FMCG, E-Commerce, Wellness, Mobile Accessories, BFSI, Automobiles, and Service Provider backgrounds. What Do You Get By Placing Swiggy Ads? Sponsors can find media options that meet all their advertising requirements. Swiggy Ad Rates and ad options offered by The Media Ant can help build brand awareness of your company.<h4>Who Can Help Me With Swiggy Advertisements?</h4>Want to Place Your Digital Advertisement? Advertising for Swiggy can be advertised by visiting the official website of The Media Ant. Sponsors can select their Swiggy Ads, add them to the bag, checkout, and pay on the website. Sponsors can reach out to our in-house digital advertising team for more information on Swiggy Advertisement rates.<h4>What Happens After Swiggy Advertisement Is Displayed?</h4>After displaying Swiggy Advertisement, sponsors will receive execution proof. Execution proofs will include screenshots of the ads and campaign reports of their progress over the duration of Swiggy Advertisements.<h4>What Is Swiggy Ad Cost?</h4>Swiggy Ad Cost differs from media option to media option, which the clients can pick and choose from on our official website of The Media Ant. The Media Ant is a leading ad-buying platform that helps you with all your advertising needs. We aim to provide you with the best-discounted rates and have a presence in Bengaluru, Mumbai, and Delhi.

Swiggy Advertising Cost

Sports

Magazine

Influencer

Newspaper

Digital

BTL

Outdoor

Radio

Television

Map Integration on Swiggy

Used For

Impact

Ad Type

Image

Lead Time (in days)

3

Span

1 day

Rack Rate

Login To View

Min Billing

₹ 1,50,000

Add to Bag

For Discounted Rate

Min Billing

₹ 1,50,000

Add to Bag

For Discounted Rate

Execution Details

Creative Spec: image

px

.JPG

300

Creative Spec: video

.MP4

SOP

Click Here To View the SOP

Confused? We can help

Hire our expert media planners to find, plan and place your next promotion.

Certified by Google and INS

Useful Links

Tools

Follow

Popular Industries

Popular in Digital Advertising

Popular in Television Advertising

Popular in Radio Advertising

Popular in Airport Advertising

Popular in Cinema Advertising

Popular in Newspaper Advertising

Popular in Magazine Advertising

Popular in Non-Traditional Advertising

Popular in Outdoor Advertising

Popular in Influencer Advertising

Popular in Sports Marketing

Best Advertising Agency

Confused?
We can help