Hindustan Times Advertising Cost

About Hindustan Times Advertising Cost
Hindustan Times Website is a reliable news source offering a wide range of topics, like national and international news, politics, business, sports, etc. It offers access to exclusive news on the go, which attracts millions of visitors and offers specific locations, interests, and demographics-based targeting. Regarded as a trusted news site, ads on HT website will build awareness and credibility for brands.
Key Insights
Top Choice
Banner
Base Rate ✅
₹ 0.103 Per Impression
Listicle
Base Rate ✅
₹ 55,000 Per Article
Article
Base Rate ✅
₹ 63,800 Per Article
Brand Integration Video
Base Rate ✅
₹ 5,11,500 Per Video
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Media Demographics & Analytics
User Reach & Demographics
Users in %
Gender Distribution
Male
Female
71
29
Users
Age Distribution
in %
12-15
1
16-19
20
20-29
37
30-39
16
40-49
11
50+
15
Users
City Wise Distribution
In %
Mumbai
12
Delhi
8
Kolkata
8
Bangalore
6
Chennai
3
Hyderabad
3
Ahmedabad
2
User
Other Area Covered
Cities in%
Lucknow
3
Patna
3
Pune
3
Bhubaneswar
2
Jaipur
2
Chandigarh
2
Agra
1
Bhopal
1
Faridabad
1
Ghaziabad
1
Kanpur
1
Ranchi
1
Surat
1
Visakhapatnam
1
Users
Income Level Distribution
in %
Mid
16
High
32
Low
52
Hindustan Times Advertising Cost
Advertising Option | TMA Offer | Place Ads |
|---|---|---|
Banner | ₹ 0.094 Per Impression | Book Ads Now |
Listicle | ₹ 50,000 Per Article | Book Ads Now |
Article | ₹ 58,000 Per Article | Book Ads Now |
RoadBlock | ₹ 13,90,000 Per Day | Book Ads Now |
Brand Integration Video | ₹ 4,65,000 Per Video | Book Ads Now |
Hindustan Times website is a leading comprehensive news portal that covers international, national, and local news on a real-time basis. Hindustan Times news website was launched on 1997 and is owned by HTMedia Group.
Hindustan Times Advertising will provide the advertisers with increased traffic and brand awareness to a large-scale audience. Hindustan Times Advertising will include various ad options such as banner ads, roadblock ads, video ads, sponsored articles, and more.
Hindustan Times Advertisement
Hindustan Times Advertisement provides companies with an opportunity to advertise their products and services in a budgeted approach.
Hindustan Times covers various topics that include politics, entertainment, local news, sports, business, lifestyle, and more. The variety of topics covered will help advertisers target a large audience through Hindustan Times Advertisement.
Hindustan Times Advertisement will help companies in brand recognition and improve traffic to their company landing page.
Hindustan Times Ads
Hindustan Times Ads help companies advertise their products and services in a budgeted approach. Hindustan Times Ads are a great way for businesses to reach out and boost visibility.
In today's competitive world, businesses are looking for the best way to advertise their products and services, making Hindustan Times Ads a good platform for them.
Hindustan Times Advertising Targeting Options
Hindustan Times advertising can be planned around the audience a brand wants to reach and the objective of the campaign. Advertisers can consider factors such as location, audience demographics, content interests and campaign context when selecting suitable advertising options.
For businesses operating in specific markets, geographic targeting can help concentrate advertising investment in relevant locations. Brands can also align their campaigns with content categories such as business, technology, sports, entertainment, lifestyle and news to reach audiences with relevant interests.
Hindustan Times Website vs App Advertising
Hindustan Times provides advertising opportunities across its digital properties, including its website and mobile app. The choice between website and app advertising depends on the audience, campaign objective and advertising format.
Website advertising can be useful for brands looking to reach users while they browse news and editorial content on desktop or mobile browsers.
App advertising can help brands connect with users consuming news content through mobile devices and can be considered when mobile reach is a key campaign objective.
Hindustan Times Advertising for Different Business Objectives
Different Hindustan Times ad formats can support different marketing objectives.
Brand Awareness
Display, video and high-visibility placements can help brands increase exposure and introduce products or services to a larger audience.
Website Traffic
Clickable digital advertising formats can direct interested users to a website, landing page or product page.
Product Launch
Brands launching a new product can use display, video or branded content formats to communicate product features and generate initial awareness.
Lead Generation
Businesses can use Hindustan Times advertising to drive relevant audiences towards lead-generation landing pages and enquiry forms.
Content Marketing
Sponsored articles and branded content can provide additional space for businesses that need to communicate detailed information rather than relying on a short advertisement.
Hindustan Times Advertising for Local and National Campaigns
Hindustan Times advertising can be considered for both geographically focused and wider campaigns. A business operating in a particular city can focus its campaign on relevant markets, while national brands can plan campaigns across multiple locations.
This flexibility can help advertisers align their media investment with their distribution network, business locations and customer base.
Hindustan Times Advertising Campaign Metrics
Advertisers should evaluate campaign performance using metrics relevant to their objective. Depending on the selected advertising format, useful metrics can include:
- Impressions
- Reach
- Clicks
- CTR
- Video views
- Video completion rate
- Website traffic
- Engagement
- Leads
- Conversions
For awareness campaigns, impressions and reach can be important indicators, while traffic and lead-generation campaigns should place greater emphasis on clicks, conversions and other downstream actions.
Hindustan Times Advertising Cost
Hindustan Times Advertising Cost will vary depending on the various ad options chosen by the brands. Our pricing models for Hindustan Times Ad Rates differ depending according to the chosen media option and the duration of the ads.
Hindustan Times Advertising Cost will be different as per the customizations made to the ad option the client chooses. Each advertising ad option will include various Hindustan Times Advertising Cost
Hindustan Times Advertisement Rates
Want to Do Hindustan Times Advertisement Rates? Hindustan Times Advertisement Rates will depend on the chosen media options like sponsored articles, video ads, banner ads, roadblock ads, social media posts, and more.
Our “Top Choice” section on “Hindustan Times Advertising” will include all the digital advertising ad options the companies can choose from according to their requirements.
Hindustan Times Advertising Rates
Hindustan Times Advertising Rates differ based on the chosen ad option and can vary according to the customizations made to the advertising option.
You can check out discounted Hindustan Times Advertising Rates on the official website of The Media Ant. Companies can pick the ad option most relevant to their needs and requirements. Our pricing models for Hindustan Times Advertising Rates differ depending according to the ad option chosen and the duration of the ads.
Get the best rates to place your ad on any digital platform on The Media Ant
Hindustan Times Advertising Agency
Looking to Place you Hindustan Times Advertisement? The Media Ant is one of India’s leading digital advertising agencies that helps you with advertising and brand awareness needs.
With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your advertising needs.
We help you plan, buy, execute and monitor all your digital advertising campaigns across the country.
Our in-house team ensures to provide you with the best advertising plans in India and monitors them to ensure flawless execution and the best performance of your Hindustan Times Advertisements. Our best rates for advertising on the digital platform are available online on our website.
The Media Ant also measures the campaign engagement and provides you with the best rates possible in digital advertising. You can monitor your ad campaigns on our online monitoring dashboard on your mobile phone. Check the best rates to advertise your brand on various digital platforms in The Media Ant's digital advertising planning tools.
You can contact us through , Phone, or Email. The Media Ant contact details are available in the Contact Us section of our website.
Who Advertises On Hindustan Times?
Hindustan Times Advertisement is showcased on both the app and the website of the platform, providing the advertisers with a massive reach. Hindustan Times Advertisements help clients get the required reach for their products or services.
Some past advertisers who have previously advertise in Hindustan Times are Avita, PropStrata, LexisNexis India, Dhruva Advisors, Perkins, Sesame Street, Montpellier, Etsy, HP, and more.
- E-Commerce: Hindustan Times Advertisement in digital space is the perfect place for e-commerce sites like Amazon, Myntra, and others to target their customers. Using unique ad formats, the companies can pull in customers by showcasing their deals and offers.
- Electronics: Electronics companies use Hindustan Times to target consumers based on their preferences and interests. The news platform tries to target the right audience from the right demographic.
- Automobile Sector: Companies like Mercedes, Tata Motors, Maruti Suzuki, and others use innovative advertising formats and planning ad strategies to increase brand and product awareness.
- Telecommunications Sector: In telecommunications, companies like Airtel, Vodafone, and others use state-of-the-art innovative designs to showcase their products and services across their platforms.
Why Should I Advertise on Hindustan Times Website?
Hindustan Times Advertisements cater to a premium audience who has access to good internet connection and more.
- Hindustan Time App Advertising caters to around 91.3% audience who are male and 8.7% who are female.
- Hindustan Times Advertisements on Website caters to around 56.6% around who are male and 43.4% who are female.
- Audience who are aged 35-44 years old dominate the user viewership on Hindustan Times App advertising with 38%, with audience aged 25-34 years having a total viewership of 35 percent.
- Hindustan Times Advertisements on Website are viewed mostly by audience aged 18-24 years with a total of 42.25% viewership.
Strong evidence suggests that Hindustan Times Advertisements are a good option for companies looking to target a specific mass audience.
FAQs
1. Can I target specific cities with Hindustan Times advertising?
Yes. Advertisers can plan campaigns around relevant geographic markets depending on the available advertising inventory and targeting options. This can be useful for businesses that operate only in selected cities or regions.
2. Can startups advertise on Hindustan Times?
Yes. Startups can consider Hindustan Times advertising when they want to build awareness, introduce a new product or reach a larger digital news audience. The appropriate advertising format should be selected according to the startup's campaign objective and available budget.
3. Can I advertise a new product on Hindustan Times?
Yes. Hindustan Times can be considered for new-product campaigns using formats such as display advertising, video and branded content. The choice of format depends on how much information the brand needs to communicate and the desired campaign objective.
4. Is Hindustan Times advertising suitable for B2B companies?
Yes. B2B companies can consider Hindustan Times advertising when their target decision-makers and business audiences overlap with the platform's readership. Business-focused content and branded content can be particularly useful when the campaign requires more detailed communication.
5. Can I use Hindustan Times advertising to promote a website?
Yes. Digital advertising formats can be used to direct users to a company's website, landing page, product page or other online destination. The campaign should include a clear call to action and a relevant landing page.
6. Can Hindustan Times advertising be used for a product launch?
Yes. Brands can use digital formats such as display ads, video advertising and branded content to create awareness around a product launch and communicate key product benefits.
7. What information is required to book a Hindustan Times advertisement?
Advertisers generally need to provide details such as the preferred advertising format, campaign dates, target market, creative assets, destination URL and campaign requirements. The final requirements can vary depending on the selected media option.
8. How early should I plan a Hindustan Times advertising campaign?
Campaign planning should begin before the intended launch date so there is sufficient time for media selection, availability confirmation, creative preparation, approval and campaign setup. The exact lead time can vary depending on the advertising format.
Hindustan Time Digital Advertising Related Artwork
- Click Here to view The Media Ant’s Guide to Ad Sizes
- Click Here to view the detailed specifications for App Install Creatives.
Hindustan Times Advertisement Steps of Execution
- Add the media to the bag by clicking "Add to Plan"
- In the bag, you can use the filters to customize your requirement and click the "Save to the Dashboard" button.
- In the Dashboard, select dates and click the "Submit for Approval" button.
- Once approved, upload the artwork and make the payment
*Offline help is available once the campaign is approved
Hindustan Times Advertisement Proof of Execution
When the campaign is live, you will get a link to the dashboard from which you can track the campaign delivery daily. After completion of the Hindustan Times Advertising campaign, a final report of the campaign will be shared with the advertisers. You can request screenshots of your Hindustan Times Advertisement to be shared on request but this is done manually and takes time.
Why Advertise on Hindustan Times?
As per recent ComScore Hindustantimes.com is India’s 2nd visited English news site. Hindustantimes.com is No. 1 in page views growth over the last year. 874 MN page views in June’20. 139 MN Indians Trust HT Media’s Digital Platforms for credible news. Hindustan Times allows brands to get in touch with their desired target audience. It offers a variety of news including global, business, entertainment, sports, business, weather, technology, and the like.
HTDS comprises hindustantimes.com, livemint.com, livehindustan.com, and desimartini.com. Hindustan Times garners a high amount of traffic from Millennials i.e. between the age of 25-34. Since this age group has high buying power, Dailyhunt becomes the perfect platform to target them.
How does Hindustan Times Work?
Different types of media ad options available for Hindustan Times Advertisements include:
- 1. Display Ads- There are three kinds of media ads available on Livemint- Banner ads, Roadblock, and Audience Buying They drive an average CTR of 0.10-0.20%.
- 2. Branded Content- Livemint offers brands to take up Articles, Comic Strips, Videos, and Infographics. They are premium ad types that have a higher engagement rate and CTR.
Who Should Advertise in Hindustan Times?
Hindustan Times being one of the best influential news brand platforms attracts audiences from various target audiences. Considering the targeting offered by Hindustan Times, the following brands can advertise on HT -
- Brands from various industry backgrounds such as Education, E-com, Real estate, etc.
- Brands aiming to increase sales.
- Brands aiming to increase brand awareness.
- Brands aim to engage their audience on social media.
- Brands aim to impact lives and society on a large scale.














